Judging Panel: Effie Zahos

Effie Zahos

Effie Zahos
Personal finance commentator and author

Effie Zahos is one of Australia’s leading personal finance commentators with more than two decades of experience helping Aussies make the most of their money.

A regular money expert on Channel 9’s Today Show. Effie is also the author of The Great $20 Adventure , A Real Girl’s Guide to Money and Ditch the Debt and Get Rich.

Effie was editor of Money magazine until 2019, having helped establish it in 1999 and is now Editor-at-Large of Canstar.

Passionate about financial literacy, Effie sits on the board of directors for Ecstra, a not-for-profit organisation committed to building the financial capability of all Australians. She is also an independent director of InvestSmart - a robo-advice platform.

Effie holds a Bachelor of Economics Degree from the University of Queensland.

She is the proud mother of two children who are beginning to build on their own financial freedom.

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  • Fact 7

    Australia’s only armed rebellion, at Eureka in October 1854, was over the high cost of a goldmining licence. If a miner did not have a licence on them, they were arrested and the arresting policeman received half the fine.


ASFA is an acronym for The Association of Superannuation Funds of Australia.

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