The introduction of electronic lodgement of tax forms in the late 1980s not only reduced the time it took to send out returns from ten weeks to two weeks but had a significant impact on the incidence of repetitive strain injury among data processors at the ATO.
You have been employed by the VibeAdvertising agency to provide insight into the concerns, interests and thinking of young people, particularly in relation to social media.
The superannuation industry and the government are concerned that people under 25 seem to have little understanding of superannuation and its importance. They are funding a campaign called SuperAware targeted at under 25s to increase their awareness and knowledge about super.
VibeAdvertising has tendered for this SuperAware campaign and needs your help in identifying how to make super relevant to young people, and your advice about the best media to use to communicate with them. Your recommendations will provide the basis of a widespread advertising campaign.
Read Mel's email outlining your role in this campaign. Then provide the requested advice. You can select any format you prefer to present your recommendations. You may like to choose a format that shows Mel your confidence in using social media and provides a showcase for your communication skills.
If you have created a digital presentation, you can embed it or upload it to the forum using the button below.
Memo to: [You]
Topic: How do we target the under 25s?
We need some advice from you urgently! Please get on to this immediately and give me your recommendations ASAP.
Looking forward to getting your thoughts on all of this!