In 1705, Emperor Peter I of Russia instituted a beard tax. Those who paid the tax were required to carry a 'beard token'. This was a copper or silver token inscribed with 'the tax has been taken' and 'the beard is a superfluous burden'.
Assistant Commissioner, Marketing and Communication
Australian Taxation Office
As Assistant Commissioner, Marketing and Communications External, Sally is responsible for all external M&C strategies across all audiences and projects. She is the key M&C stakeholder manager with experience leads and other agencies for these broad strategies. Her team manages all advertising campaigns and public relations consultancies.
Sally has worked in a variety of roles in the private sector, as well as within the ATO. Sally’s key achievements at the ATO include being involved in the shaping of the vision and future strategies for Reinventing the ATO.
Sally’s experience in designing and leading programs of work that cut across all aspects of ATO business and service delivery give Sally a truly corporate view of the ATO’s work and culture.