Judging Panel: Sally Bektas

Sally Bektas

Sally Bektas
Assistant Commissioner, Marketing and Communication
Australian Taxation Office

As Assistant Commissioner, Marketing and Communications External, Sally is responsible for all external M&C strategies across all audiences and projects. She is the key M&C stakeholder manager with experience leads and other agencies for these broad strategies. Her team manages all advertising campaigns and public relations consultancies.

Sally has worked in a variety of roles in the private sector, as well as within the ATO. Sally’s key achievements at the ATO include being involved in the shaping of the vision and future strategies for Reinventing the ATO.

Sally’s experience in designing and leading programs of work that cut across all aspects of ATO business and service delivery give Sally a truly corporate view of the ATO’s work and culture.

  • Fact 12

    The expenses of World War I were so great that the Commonwealth Government introduced three new taxes in 1917: an entertainment tax, a wartime profits tax and a bachelor tax that raised such a bitter protest that it was never put into operation.

Public goods and services

Goods and services provided by a government.

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