The monetary cost of World War II was ten times the cost of World War I. Raising revenue via taxation became a vital part of Australia’s war effort.
Marketing and Communications
Australian Taxation Office
Sally has worked in diverse roles in the private sector, as well as for the Australian Federal Government. Since joining the Australian Taxation Office (ATO) in 2000, Sally has worked in a variety of business lines, including Private Groups and High Wealth Individuals, Micro Enterprise and Individuals and Personal Tax. Sally’s key achievements include being involved in shaping the vision and future strategies for Reinventing the ATO. As the Assistant Commissioner in Marketing and Communications, Sally leads a team to provide marketing and communication strategies and campaigns that target specific audiences. Strategies that provide solutions that are client-focused, integrated, high quality, innovative and creative.